These products are meant to provocatively attract the eye, and draw the audiences' attention. The tones have been split at an off-center location to incite confusion and interest to any passerby. The graphic shows a crowd of people, grouped together, but without any faces. The only person left with a face has broken-heart eyes, and a tear running down their cheek. This is used to show that people's struggles with mental health cannot always be seen.
Owning your own mental health can become a near-impossible task. Let's change the script. Wear your mind on your chest.